Typography

We use a combination of two main fonts: Proxima Vara, and our own early learner font, Mikado-chan.

Mikado-chan

Mikado-chan is a customized font that was designed with the way young learners are taught to read and write in mind. Discovery Education owns the exclusive rights to Mikado-chan, which is a variation of the existing font, Mikado.

Mikado (帝): King or Emperor
Mikado-chan (帝ちゃん): Little King or Child King
Designer: Hannes von Döhren, in collaboration with our Sr. Designers Joyce Tai-Chau and Alexandra Corona

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj

Kk Ll Mm Nn Oo Pp Qq Rr 

Ss Tt Uu VvWw Xx YyZz 

1234567890!@#$%^&*       

Mikado-Chan Available Weights

Mikado-chan is available in six weights: Light, Regular, Medium, Bold, Black, and Ultra.

We use Regular for paragraph copy within lessons and Bold for headers. Light, Black, and Ultra should only be used for editorial design products such as informative web pages, packaging, and marketing design.

Mikado-Chan Light

Mikado-Chan Regular

Mikado-Chan Medium

Mikado-Chan Bold

Mikado-Chan Black

Mikado-Chan Ultra

Mikado-Chan Recommended Styles

Mikado-chan is primarily used in student content for Grades PreK2. There is a limited range of recommended sizes available because the text needs to be large and readable.

Jumbo

Size: 140px
Line Height: 115%
Weight: Black (900)

Title

Size: 80px
Line Height: 120%
Weight: Bold (700)

Header

Size: 70px
Line Height: 120%
Weight: Bold (700)

Body Copy

Size: 40px
Line Height: 135%
Weight: Regular (400)


Caption

Size: 25px
Line Height: 120%
Weight: Regular (500)

Examples of Mikado-chan Usage in Products:

Type and Color

Both Mikado-chan and Proxima Vara use Platform Neutral 800 for paragraph or body copy, but rules around headers differ.

Header: Color exploration is encouraged for Grades PreK2. But all colors used must pass AA accessibility standards.
Paragraph Copy: Platform Neutral 800

Header: Platform Neutral 900
Paragraph Copy: Platform Neutral 800

Proxima Vara

Proxima Vara is an exciting new addition to our font family. It is a versatile and flexible typeface that builds on Proxima Nova. With Proxima Vara, we have expanded the range of weights, widths, and slants available to our designers. This allows for greater creativity and customization when it comes to creating effective type hierarchies for different design needs and use cases.

Proxima Vara Regular

Proxima Vara Semi-Bold

Proxima Vara Bold

AaBbCcDdEeFfGgHhIiJjK

kLlMmNnOoPpQqRrSsTt

UuVvWwXxYyZz1234567

890!@#$%^&*            

Sizing

Predetermined sizes for all headings and body copy establish a clear hierarchy in our typography. This guides a user's attention to different sections of our interface. We have also included specifications for tracking and leading to enhance readability and ensure a pleasant reading experience.

Headings


H1

68px

Regular, Bold
120% Line Height

H2

54px

Regular, Bold
120% Line Height

H3

43px

Regular, Bold
120% Line Height

H4

35px
Regular, Bold
120% Line Height

H5

28px
Regular, Bold
120% Line Height

H6

24px
Regular, Bold
120% Line Height

Body


Body 1

18px

Regular, Semi-Bold, Bold
140% Line Height

Body 2

16px

Regular, Semi-Bold, Bold
130% Line Height

Small Caption

14px

Regular, Semi-Bold, Bold
140% Line Height

Specifications


Tracking

When using Proxima Vara, tracking is set to 0 (default) and does not change.

Leading

When using Headlines, Leading (line height) stays consistent at 120%. When using Body type(s), Leading (line height) varies between 130%-140%.

Usage

Below, find the specifics of how we set up interface core components to work seamlessly with our Proxima Vara typeface. Through careful alignment and integration of design principles, Proxima Vara ensures a visually appealing user experience.

Examples of Proxima Vara in Product: